Audi Interaction GmbH


Audi Interaction GmbH – the link between the person and the brand


As a one hundred percent fully owned subsidiary of AUDI AG with its two locations in Potsdam and Ingolstadt, we are present wherever people come into contact with the Audi brand.
We support over 400 dealers and more than 1,300 service locations in Germany and also the Group divisions with communications services that have to do with the premium brand. During all phases of your business relationship with Audi customers, our approximately 400 employees with expertise in the products and services of AUDI AG will be at your side. Whether analog or digital - with over 1 million customer contacts per year, Audi Interaction GmbH can claim with some justification to be the face and the voice of the Audi brand.

We make premium an experience

The satisfaction of our customers is the focus of all of our services. We achieve this demanding goal with satisfied employees who are supported individually and according to their skills. This is because only a corporate culture based on open communication, trust and appreciation leads to top performance, from which both the client and Audi customer, whether national or international, benefit every day. The personal contact and individual support provided by our employees ensures premium quality and facilitates fascination and enthusiasm for the iconic four rings brand.

As the brand ambassador, Audi Interaction GmbH is by your side across all channels and is a leader in premium customer service.

Becoming better together

The success of our services is based on close cooperative partnership and intensive consultation with our clients. Together, we develop processes for different project requirements and we also provide support with operational implementation. With our many years of experience in project management, we ensure the optimal deployment of capacities and help with analyzing possible synergies.

In order to maintain our services at a premium level, we measure our performance using project-related and market-oriented KPIs that we also develop together with our clients. This is how we continuously identify opportunities for improvement and can train our employees according to requirements. In addition, learnings that Audi Interaction GmbH generates are transferred onwards to dealers and the Group - for continuous improvement and integrated brand communication.